Media Virus! has ratings and 6 reviews. Douglas Rushkoff shows that where there’s a wavelength, there’s a way to “infect” those on it—from the subtly, but. The most virulent viruses today are composed of information. In this information- driven age, the easiest way to manipulate the culture is through the media. As culture critic for our wild times, Douglas Rushkoff shows that where there’s a in a cave that isn’t cable-ready, you’re already infected with the media virus.

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Want to Read Currently Reading Read. The brilliant heir to McLuhan. Barbara Kligman Rushkoff one child [1]. Rushkoff skillfully dissects such ‘memes’ as the O. Rushkoff often cites two events in particular — the day Netscape became a public company in[30] and the day AOL bought Time Warner in [2] — as pivotal moments in his understanding of the forces at work in dogulas evolution of new media.

When Everything Happens Now. Rushkoff is the first media theorist to emerge from the primordial soup of the datasphere instead of the hallowed stacks of the university library. It does accomplish both of these objectives, however the material is far from dry and is really fascinating.

Hidden Agendas in Popular Culture. Media Virus remains an excellent overview of the tensions and possibilities that television presents for political activists. Jun 13, Wayne Porter rated it it was amazing.

Media Virus!: Hidden Agendas in Popular Culture by Douglas Rushkoff

Rushkoff is careful to include case-studies and examples such as detailed semiotic analysis of ‘The Simpsons’, and to provide the relevant historical and industry contexts.

English Choose a language for shopping. Themes Themes 2 The author was well ahead of his time. Rushkoff lectures around the world about media, art, society, and change at conferences and universities. Douglas Rushkoff was born on February 18, A more critical perspective– or an examination of the media activism of the Christian right or other cultural forces–would have given his study a critical edge it lacks.


It will make you think Rushkoff spent several years exploring Judaism as a primer for media literacygoing so far as to publish a book inviting Jews to restore the religion to its “open source” roots. Douglas Rushkoff was born on February 18, InRushkoff was awarded the Marshall McLuhan Award by rjshkoff Media Ecology Association for his book Coercionand became a member and sat on the board of directors of that organization.

See all 12 reviews. In other projects Wikimedia Commons. Coercion by Douglas Rushkoff”. Rushkoff has long been skeptical of social media.

There was a problem filtering reviews right now. Try the Rishkoff edition and experience these great reading features: Apr 02, Matt rated it really liked it. Customers who bought this item also bought.

Unfortunately, people often stay one step behind our media capabilities. Get to Know Us. Cyberculture douglaas new media were supposed to promote democracy and allow people to transcend the ordinary.

There are no discussion topics on this book yet. While some academics still worry about people watching television, Douglass Rushkoff celebrates the power of individuals to create their own media presence in “Media Virus.

Carmen rated it really liked viruz May 19, Alexa Actionable Analytics for the Web. Discover Prime Book Box for Kids. It will probably read as very dated nowadays unless they’ve added some new material in the latest editions.

Douglas Rushkoff

But don’t worry, it won’t make you sick. Most recently, Douglas Rushkoff has turned his critical lens to the medium of currency. What first brought my attention to this book was that it has been referenced as one of the first to reference and explain rushooff concept of viral marketing. Read this awhile ago. Refresh and try again.

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Read reviews that mention media virus ten years rushkoff ideas television guy simply thinking genesis political analysis beavis concept mcluhan memes mtv theorists. Beginning with an overview of how money has been gradually centralized throughout time, and pondering the reasons and consequences of such a fact, he goes on to demonstrate how our society has become defined by and controlled by corporate culture.


In this information-driven age, the easiest way to manipulate the culture is through the media. Hidden Agendas in Popular Culture on your Kindle in under a minute. Amazon Renewed Refurbished products with a warranty. Ruxhkoff Theory and Popular Culture.

The Media Squat with Douglas Rushkoff”. Douglas Rushkoff shows that where there’s a wavelength, rsuhkoff a way to “infect” those on it – from the subtly, but intentionally, subversive signals broadcast by shows like “The Simpsons, ” to the O.

I am amazed at how the author ties the subjects of viral marketing, systems thinking, and chaos theory emdia in a seamless manner to thoroughly explain workings of the media and how it has evolved since inception. Hidden Agendas in Popular Culture. Program or Be Programmed: