Harv Bus Rev. Sep;79(8), , Distance still matters. The hard reality of global expansion. Ghemawat P(1). Author information: (1)Harvard . Companies routinely overestimate the attractiveness of foreign markets. Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of. STIll MATTERS The hard reality of global expansion. by PankajGhemawat There is aProblem the very analytic tools that managers rely on.

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Learn More about VitalSource Bookshelf. What does Distance Still Matters say? Why does Distance Still Matters matter? Her research is in management and strategy, with a particular focus on cultural industries. The article explores how and by how much various types of distance can affect different types of industries and shows how dramatically an explicit consideration of distance can change a company’s picture of its strategic options.

CPD consists of any educational activity which helps to maintain and develop knowledge, problem-solving, and technical skills with the aim to provide better health care through higher standards. What are VitalSource eBooks? Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of pioneering new, often very different territories.


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Pankaj Ghemawat’s Distance Still Matters: The Hard Reality of Global Expansion

We provide a free online form to document your learning and a certificate for your records. Exclusive web offer for individuals. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance cultural, administrative, geographic, and economic when planning global expansion.

Most of these costs and risks gghemawat from the barriers created by distance. We provide complimentary e-inspection copies of primary textbooks to instructors considering our books for course adoption.

Pankaj Ghemawat’s Distance Still Matters: All instructor resources are now available on our Instructor Hub. The title will be removed from your cart because it is not available in this region. For Instructors Request Inspection Copy. Add to Wish List. Companies routinely overestimate the attractiveness of foreign markets.

The CAGE framework of distance presented here considers four attributes: Already read this title? The Bookshelf application offers access: This framework ddistance help to identify the ways in which potential markets may be distant from existing ones. His research focuses on how organizations can support innovation dispersed across international contexts.


By focusing on national wealth, consumer income, and people’s propensity to consume, CPA emphasizes potential sales, ignoring the costs and risks of doing business in a new market.

Pankaj Ghemawat: Distance Still Matters: The Hard Reality of Global Expansion

Description Table of Contents Author s Bio. Toggle maters Additional Book Information. It could be through conference attendance, group discussion or directed reading to name just a few examples. The student resources previously accessed via GarlandScience. The country you have selected will result in the following: The Hard Reality of Global Expansion. The problem is rooted in the hgemawat tools the most prominent being country portfolio analysis, or CPA that managers use to judge international investments.

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